1-to-1 communications include the execution of real-time campaigns with customers as they interact and transact at your e-commerce site, retail store, and call center. The marketer is in full-control of serving up rich media such as voice-talent audio scripts, streaming video and HTML content at all of the customer touchpoints.
1-to-many communications include all of the needed marketing tools for executing direct mail and email campaigns. Accessing the database with Web Decisions' segmentation tool allows you to identify your immedate, highly-targeted groups of customers, create a message, and blast an email or export a list for a print-on-demand postal mailing.