GREENSBORO, NC – WebDecisions has entered into an agreement with Pendleton Woolen Mills, a leading direct marketing and retail company, family-owned for more than 140 years, with a passion for weaving world class woolens, to build a multi-channel marketing database that will take them well into the future.
Kim Addington, CEO of Web Decisions says “Our marketing database platform continues to evolve for the future and we look forward to working closely with Pendleton to demonstrate the value in a next generation system for interactive campaign execution and business intelligence.”
WebDecisions will be responsible for building and maintaining Pendleton’s first ever multi-channel consumer marketing database, performing list processing services for direct mail initiatives, all matchback processing and providing list rental fulfillment services. The database solution will bring web, email, retail, and catalog data together, including promotional history, as well as accommodations for future services and alternative channels like social networking. Building a foundation of a rich multi-channel marketing database will create a full 360 degree view of the Pendleton customer, keeping them ahead of the marketplace and enabling contact control. Full database launch is expected before March 1, 2012, well within the quoted schedule.
About Web Decisions (www.webdecisions.com):
WebDecisions brings well over 30 years of experience in providing next generation databases and comprehensive marketing services including a powerful campaign platform for direct mail, bulk & transactional email, real-time 1-to-1 communications, analytics, modeling and merge/purge and continues to lead the market with innovative solutions to keep customers ahead in their respective markets.
About Pendleton WoolenMills (www.pendleton-usa.com):
PendletonWoolen Mills has proudly designed and woven American Indian Trade blankets since 1909 in its mill in Pendleton, Oregon. Today, Pendleton products, including womenswear, menswear and home collections, are available at select department and specialty stores, and more than 70 Pendleton retail stores nationwide. Pendleton merchandise is also available at the company's web site (www.pendleton-usa.com), in Pendleton's seasonal catalogs, or toll free at 1-800-649-1512.
Kim Addington, CEO
Web Decisions
kim.addington@webdecisions.com
336.545.7817
Peter Bishop, VPMarketing
Pendleton Woolen Mills
peter.bishop@penwool.com
503.535.5720