Greensboro, NC, July 15, 2011: Web Decisions today announced its collaboration with America’s Test Kitchen to make its marketing systems more efficient and build upon previous success. Together, the two companies will develop a smart marketing technology strategy that drives operational efficiency and improved sales through marketing automation and measurement management.
Web Decisions is assisting America’s Test Kitchen by providing marketing technology services and strategy to move towards real-time, interactive marketing. The America’s Test Kitchen projects demonstrate the continuing acceleration of smart advances in marketing. Publishers are transforming their operations and reevaluating business models to ensure communication infrastructures are more robust, adaptive, and cost-effective. Dynamic communication is Web Decisions most important industry focus, with smart engagements with clients in publishing, catalog, retail, and emerging markets.
About America’s Test Kitchen
The company's Cook's Illustrated bimonthly magazine is devoted to finding the best recipes for home chefs by testing out recipes (as well as kitchen equipment) multiple times in its 2,500 square foot test kitchen, which employs more than 30 cooks and product testers. Cook's Illustrateddoes not accept advertising. The company also produces the PBS TV show America's Test Kitchen, which focuses on solving common recipe problems, and publishes cookbooks including The Best Recipe and Restaurant Favorites At Home. In addition, it operates several Web sites and publishes Cook's Country, a magazine devoted to homey, family-style food.
For more information about America’s Test Kitchen, please visit www.americastestkitchen.com.
Join them on Facebook: http://www.facebook.com/AmericasTestKitchenTV and follow them on Twitter: http://twitter.com/#!/testkitchen