by Rachael Blinkhorn
Real-Time Dynamic Database Marketing is all the buzz right now, but what is it exactly? Take the old school marketing database, add in the ability to pull from additional sources of relevant data, and do it within seconds. Then utilize the information in real-time to offer your customer or prospect a new hyper-personalized experience. If done correctly, your company and brand will be on the cutting edge of marketing while offering your customers products and services they actually want!
The concept is really simple, but so many companies are still opting for traditional marketing methods. With the rise of the internet and social media, customers have greater access to a variety of brands and get information on demand. In turn, customers expect marketing efforts pointed their way to be just as immediate and not directed at the masses. Forrester Research noted in a November 2010 report, CMO Mandate: Adapt or Perish: “In the future, there will be two types of companies—those that are agile and adapt to consumers’ changing media behavior and those that go out of business.”
Companies making the change to a more fluid real-time marketing approach are able to deliver relevant messaging to their customers and avoid wasting resources. By reducing dollars spent on mass marketing campaigns, companies are saving money to be used in more direct ways. Consider this; a customer swipes their loyalty card, instantly the cashier can see the customer is eligible for a 20% discount on specific merchandise that day only. This offer was based on knowledge that this customer’s average order size is increased by $50 when they are given a discount.
So, how does your company make the switch to realize missed revenue and create new marketing opportunities? With modern apps like webLIVE used by Web Decisions, companies are able to have an interactive marketing system for real-time, 1-to-1 communications with customers and prospects. Integrated with webBASE, the Web Decisions marketing database platform, you can instantly communicate with your customers in real-time with the immediate understanding of each customer’s purchase behavior and response to prior campaigns.
If you would like to take your company and brand to the next level in real-time dynamic database marketing, contact Web Decisions today! With average turnaround times of 6-12 weeks to create a dynamic-database, we’ll have your marketing program updated for the next quarter!