GREENSBORO, NC – Web Decisions has entered into an agreement with dELiA*s, Inc. (NASDAQ: DLIA), a leading direct marketing and retail company primarily targeting teenage girls and young women, to build a multi-channel marketing database that will take them well into the future.
Kim Addington, CEO of Web Decisions says “I am very excited (and so is my teenage daughter, by the way) to partner with dELiA*s and their talented marketing team that share the vision of utilizing next generation information technologies to communicate and promote products through core and future alternative channels.”
Web Decisions plans to provide professional services for list processing, data hygiene, analytics, modeling and will build dELiA*s, Inc’s first ever multi-channel marketing database. The database solution is expected to bring web, email, retail, and catalog data together, including promotional history, as well as accommodations for future services and alternative channels like social networking to stay in the forefront of the industry.
“As our business continues to grow incorporating numerous channels for customer experiences, so has our need for a solution that will allow us to better understand our customers” said Walter Killough, COO for dELiA*s, Inc. “We’re confident that Web Decisions will deliver the correct solution which is key in growing our business and keeping us well ahead in the marketplace.”