Webdb is a customer-centric marketing database designed and hosted by Web Decisions. Its primary purpose is to provide intelligent, real-time decision support and enable relevant 1-to-1 and 1-to-many customer communications. Comprised of data from multiple operational sources and customer touchpoints, Webdb is instrumental in substantially improving a company's marketing program.
Contacting all customers with all marketing campaigns can exhaust marketing budgets and drastically lower ROI. Matching identified customer segments with previous successful marketing efforts can instantiate new contact strategies that result in a greatly improved bottom line. Tableau, the easy-to-learn Webdb data mining tool, provides the marketer with a visual evaluation of optimum advertising methods, products, services and purchasing channels.
Out-of-the-box, Live Decisions and 360 visual is tightly integrated with Webdb. A database designed by Web Decisions coupled with these killer apps means nothing but a solution for the future and readiness for emerging technlogies.
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