Hotline Offers is an email marketing program that enables the marketer to insert highly targeted offers into confirmation emails that are being sent as a result of a consumer just completing a purchase. An up-sell offer from the company sending out the confirmation email can be inserted or by allowing 3rd party advertisers to include their offer, additional revenue can be generated.
Hotline Offers requires little to no IT involvement. The only requirement is that the transactional emails be sent through one of our email servers. Once the email is routed through these email servers, Hotline Offers comes to life and the marketer can log in and immediately begin using the system.
Transactional emails are very powerful because these emails are anticipated, expected, read and in most cases saved by customers. Furthermore, recent studies have discovered that customers are interested in receiving relevant offers in these emails.
Powerful targeting is accomplished by providing the marketer with the ability to speak to the consumer based on their most recent purchase or customer profile. Our marketing database of 250 million consumers with information such as age, household income, gender, presence of children, and 75 purchase categories, provides the audience for your specific offers.