Tom Newkirk, Chairman
As a founder of Direct Marketing Technology, a graduate of M.I.T. and a significant contributor to the direct marketing industry, it goes without saying that Tom Newkirk is an icon to many and a visionary in all that he does. Tom is credited with inventing products that have solved substantial business problems and for over 30 years, has helped major companies succeed. Upon the sale of Direct Tech to Experian, Tom served as Chairman with a seat on the Global Board of Experian. Tom's business experience as a board member, investor, and senior executive gives Web Decisions depth in solving diverse business problems and delivering solutions to our clients.
Kim Addington, CEO
Kim Addington, a Business and Computer Science graduate of UVA, has 25+ years of experience in providing marketing database applications for retail, mail order, and ecommerce businesses. He was a former shareholder and VP of Operations for Brigar Computer Services, a sister company of Direct Tech, that was sold to Experian. Kim served as Chief Technology Officer at Experian Marketing Solutions and upon his departure has since founded Web Decisions along with Scot Thomas, former CEO of Experian, and Tom Newkirk, former Chairman of Experian. Over the years, he has had the pleasure to work with most of the major consumer brand companies everyone has come to recognize.
Tim Bahlke, VP of Product Development
Tim has been with Web Decisions since 2003 where he spent his previous life as an Internet Developer and Affiliate Marketing Manager for a multinational direct marketer. Since joining Web Decisions, Tim has been an integral part of the team, leading and mentoring our production staff before moving into his current role of VP of Product Development. In addition to an MBA, we have benefited from his extensive database and technical experience which we have fully utilized to develop and launch “Live Decisions”, our real-time online decision engine. He is currently spearheading new technological advances at Web Decisions that will lead the marketplace. Leveraging ground-up new technologies, forward-thinking, next-generation marketing applications are being launched in the 1st quarter 2010.
Lisa Eldredge, VP of Client Services
As a senior leader reporting directly to the CEO, Lisa Eldredge oversees Client Services teams and their functions at Web Decisions. Managing a very talented staff of direct marketing professionals, Lisa directs service strategy, process improvement, automation, new product implementation & tools integration in a technical environment while maintaining extremely strong client and employee allegiance. Lisa is active from the beginning and on a day-to-day basis in transitioning clients and making sure that Web Decisions services exceed expectations. Prior to joining Web Decisions, she was a highly respected senior project consultant at Experian for over 15 years where she worked on major list processing and database multi-channel accounts including Staples, REI, Nordstrom, Oriental Trading Company and Crate & Barrel. Lisa’s key accountabilities in client satisfaction, productivity enhancement, quality assurance and process improvement made her the perfect candidate for her move to Web Decisions. She received her Marketing degree from Northern Illinois University.